Home Business Information and Resources

Nov

tagged: Canpages.ca, featured, Google Places, Internet Marketing, Online marketing, Reputation Management, YellowPages.ca, Yelp.ca

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Home Businesses and Directory Websites

Posted by Cameron Martel in Home Business, Marketing, Online Business, Reputation Management

In Canada, directory websites such as YellowPages.ca, CanPages.ca, Yelp.ca, and others are extremely popular destinations for Canadian web surfers. In fact, YellowPages.ca boasts over 12 million unique visitors per month to its network of websites (and it’s mobile application has over 3,500,000 downloads as of the time of this writing).

Jan

tagged: Deal of the day, featured, Groupon, Marketing, Promotion

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Why I Will Never Run a Groupon Promotion Again

Posted by Cameron Martel in Marketing

One of my long-time clients approached me regarding running a large Groupon promotion. This client had used Groupon and related websites (LivingSocial, Kijiji Deals, etc.) before with success so I thought nothing of it. After reviewing their deal, which seemed quite generous (but not unreasonable from a profit point of

Sep

tagged: Content optimization, Copywriting, Search Engine Optimization

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The Basics of Writing for the Web

Posted by Cameron Martel in Online Business

We live in a world where people’s attention spans are getting shorter and shorter. This means you have less time to get their attention, and what little time you do have had better be filled with something impactful. Welcome to the Googleification of society, where we would sooner leave the

Aug

tagged: Internet Marketing, Online marketing, Search Engine Optimization

2 Comments

Quality: The New SEO Buzzword

Posted by Cameron Martel in Marketing, Online Business, Search Engine Optimization

. . . New to SEO? Read our great introduction post! Search Engine Optimization: An Introduction. When Google hit the web with its Panda update many webmasters cried foul. While it’s no secret that I’m not exactly a huge fan of Google’s somewhat deceptive and aggressive business practices, I can’t

Jun

tagged: Internet Marketing, Keyword research, Online business, Online marketing, Search Engine Optimization, SEO

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Mating User Intent to Effective Keyword Research

Posted by Cameron Martel in Home Business, Marketing, Online Business, Reviews, Search Engine Optimization

User intent. You’ve probably read that phrase more than once on CalgaryHomeBusiness.ca (such as in our “Future of SEO” article), but if you are like a lot of business owners today, you are probably somewhat confused as to what that means. Don’t be. User intent is exactly as it sounds:

Jun

tagged: Home Business, Online business

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Five Steps to Make Your Online Start-Up Successful

Posted by Cameron Martel in Home Business, Online Business

Starting an online business is one of the easiest things in the world. You don’t need any capital, any planning, any business knowledge, not even a product or service. All you need is to start a blog (on whatever topic you want), post some articles and voila, you’re going to

Apr

tagged: featured, Search Engine Optimization

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The Future of SEO: Is there one?

Posted by Cameron Martel in Marketing, Online Business

Search engine optimization is an interesting industry. It’s a relatively new industry (less than 20 years old) and is something that is constantly evolving. In fact, it’s evolving at a rate that far out paces the ability of most business owners to adapt. If you think about it in that

Mar

tagged:

2 Comments

Interesting Yellow Pages Video…

Posted by Cameron Martel in Marketing

Yellow Pages Group, Canada’s dominant print and online directory, has spent the last 18 months really reinventing themselves. A prime example of this is their recent “360 solutions” campaign, where they are now offering Print, YellowPages.ca, SEM/SEO, and video marketing solutions to their clients. Check the video out below- pretty

Mar

tagged: featured, Internet Marketing, Search Engine Optimization

1 Comment

Search Engine Optimization: An Introduction

Posted by Cameron Martel in Home Business, Marketing, Online Business, Search Engine Optimization

This article is lengthy, but after reading it you will be better prepared to make informed online marketing decisions. If you have questions that aren’t addressed in this article, please contact us. It’s called “search engine optimization”, and no doubt it’s a phrase you’ve heard once or thrice over the

Mar

tagged: Sales Cycle, Sales Techniques

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Managing Your Sales Leads Through the Sales Cycle

Posted by Cameron Martel in Sales Techniques

Article by Kate Tammemagi The Sales Cycle is a great model to use to help you to plan, to set goals and to increase success in sales. Success comes from managing each stage of the sales cycle effectively. This involves having a personal management system, where you sit down at